'Merican Mule
When I started working with 'Merican Mule we had three main goals: revamp their online shop imagery, generate assets that they could drop in to branding materials, and build a library for content for upcoming holidays/seasons.
In a matter of months we had completely reinvigorated their website and social media account with imagery that generated buzz from their followers.
Website Rebrand
'Merican Mule was certainly in need of a website refresh at the beginning of our time working together. Their products had undergone a rebranding of their own and it was time to highlight that with high quality imagery.
We spent a few months working together discussing what they wanted their brand identity to be and how we could communicate that in our visuals. Their beautiful products became easy subjects to showcase!
Fourth of July
The team and I had such a fun time creating these holiday themed assets for 'Merican Mule. We essentially had a picnic while working so no complaints!
The goal was to show friends outdoors enjoying the warm summer weather and maybe a few canned cocktails while they were at it. This shoot was a big success in that it created a big batch of assets that the client was able to pull from throughout the entire summer.
Fall
I was so excited to plan a fall themed shoot for 'Merican Mule, because I think it is truly the best time of year.
The crew and I were able to enjoy a brisk afternoon at the park while creating some fun assets as well. We focused on primarily group shots this day and wanted to highlight the social aspect of their products. I spent an additional day in studio doing some assets highlighting just the products.
